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The placemakers

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The placemakers is the biggest street furniture and outdoor fitness equipment manufacturer group in the world, exclusively committed to anticipating future trends and designing urban space, through its prestigious brands: Metalco, Bellitalia, CityDesign, MyEquilibria, Eitherland and 1984. is the biggest street furniture and outdoor fitness equipment manufacturer group in the world, exclusively committed to anticipating future trends and designing urban space, through its prestigious brands: Metalco, Bellitalia, CityDesign, MyEquilibria, Eitherland and 1984.

With over 50% of the worls’s population urbanized the future cities and outdoor spaces should be focused on citizens and their wellbeing. It’s not just about implementing new services, promoting better urban design nor about increasing the usability of existing technologies. It’s about enhancing interactions between people and creating just the right conditions for them to socialize, work and play within a particular space, blurring the line between public and private spaces.

The art of Placemaking: A space becomes a “living place” when it evokes emotion, drives movement, and creates excuses for self-reflection, creativity or engagement. Placemaking is the art of giving a soul to an urban environment, in the awareness that this soul comes from the people who use it…even if they use it in ways we can’t always foresee.

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With 90.000SQ M production plant in northern Italy

the Italian group “The Placemakers” has a manufacturing process that includes all relevant materials for outdoor furniture and the most advanced technologies. Design competence, technical skills and the ability to work on customized projects upon demand, have brought the group to produce the widest existing street furniture range, that can be admired in more than 4.000 cities in 32 different countries around the world.

The placemakers collaborations

Companies such as Tesla, Harvard, Elecnor and Expo 2015 and municipalities including Paris, Singapore, Dubai, Moskow, Miami, Doha, Baku and Rio de Janeiro have chosen The Placemakers to design and execute their outdoor projects.
The Group also collaborates with the most established designers and architecture studios such as Antonio Citterio, Marc Aurel, Pininfarina, Davide Anzalone, etc…

Design and innovation

The Placemakers is committed in creating high-design, functional and innovative urban furniture and outdoor fitness equipment for cities and public environments The group shares its ample know-how, the latest manufacturing technologies and years of evidence-based research, offering its clients and partners an innovation hub for experimenting the new generation of urban and smart city solutions that would sparkle a creation of the truly lived places. Each project represents a part of a larger ecosystem built around people’s emerging expectations.

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Metalco thanks to the creative process started in 1984, Metalco has become the world leader in manufacturing cutting-edge solutions and products for the high-impact urban spaces and smart city projects of the future. The company develops “systemic products” that can be combined together to offer an almost unlimited number of customized solutions, following the concept of “social design for real life”.

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Bellitalia is known throughout the world as a manufacturer of concrete urban furniture and landscaping solutions. Essential elements, such as timeless elegance, exceptional quality and innovation in the choice of materials, form the basis of its product design. These fundamental principles are expressed in Bellitalia’s UTC®, a patented mix of Ultra High-Performance Concrete that manages to convey a sense of lightness and translucency, making it perfect for use in contemporary architecture. While being 5 times thinner than traditional concrete, it is also 10 times more durable.

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CityDesign has been on the edge of the street furniture design and manufacturing for over a decade. The company’s extensive product range and innovative manufacturing techniques focus on offering fresh, well-designed and easy to assemble solutions at an affordable price. Smart design, striking simplicity and product variety, make CityDesign a bespoke one-stop-shop for urban furniture.

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1984 Founded around the “tailor-made” concept, 1984 is known for the talent of its skilled craftsmen. The Company offers unique know-how, cutting-edge technologies and craftsmanship to help urban architects and designers bring their exclusive and often ambitious ideas to life. Customization and bespoke attention.

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Eitherland designs immersive outdoor workplaces to help rekindle our connection with nature, facilitate daily interaction with others and accelerate personal growth.
Inspired by the beauty of Renaissance gardens and equipped with innovative technologies, Eitherland’s biophilic structures bridge the concepts of work & life wellbeing, for a long-term investment in satisfaction and productivity. The working environment’s future belongs to meaningful workplaces.