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About us

The Placemakers Group

The Placemakers is the biggest street furniture and outdoor fitness equipment manufacturer group in the world, exclusively committed to anticipating future trends and designing urban space, through its prestigious brands: Metalco, Bellitalia, CityDesign, MyEquilibria, Eitherland and 1984.

The Placemakers Group is the industrial partner of the Company. Thanks to the Group’s 30 years of experience and the knowledge of the industry’s best practices, MyEquilibria is the undisputed leader in its field.

The art of Placemaking: A space becomes a “living place” when it evokes emotion, drives movement, and creates excuses for self-reflection, creativity or engagement. Placemaking is the art of giving a soul to an urban environment, in the awareness that this soul comes from the people who use it…even if they use it in ways we can’t always foresee.

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90.000SQ M production plant in northern Italy

The Italian group “The Placemakers” has a manufacturing process that includes all relevant materials for outdoor furniture and the most advanced technologies. Design competence, technical skills and the ability to work on customized projects upon demand, have brought the group to produce the widest existing street furniture range, that can be admired in more than 4.000 cities in 32 different countries around the world.

The placemakers collaborations

Companies such as Tesla, Harvard, Elecnor and Expo 2015 and municipalities including Paris, Singapore, Dubai, Moskow, Miami, Doha, Baku and Rio de Janeiro have chosen The Placemakers to design and execute their outdoor projects.
The Group also collaborates with the most established designers and architecture studios such as Antonio Citterio, Marc Aurel, Pininfarina, Davide Anzalone, Luca Nichetto, Makio Hasuike & Co, Holscher Design, Alberto Mattiello, Stefano Boeri Interiors, etc…

Design and innovation

The Placemakers is committed in creating high-design, functional and innovative urban furniture and outdoor fitness equipment for cities and public environments. The group shares its ample know-how, the latest manufacturing technologies and years of evidence-based research, offering its clients and partners an innovation hub for experimenting the new generation of urban and smart city solutions that would sparkle a creation of the truly lived places. Each project represents a part of a larger ecosystem built around people’s emerging expectations.


Thanks to the creative process started in 1984, Metalco has become the world leader in manufacturing cutting-edge solutions and products for the high-impact urban spaces and smart city projects of the future.


Bellitalia is known throughout the world as a manufacturer of concrete urban furniture and landscaping solutions. Essential elements, such as timeless elegance, exceptional quality and innovation in the choice of materials, form the basis of its product design.

city design

Smart design, striking simplicity and product variety, make CityDesign a bespoke one-stop-shop for urban furniture easy to assemble, at an affordable price.


Eitherland designs immersive outdoor workplaces, inspired by the beauty of Renaissance gardens and equipped with innovative technologies, to help rekindle our connection with nature, facilitate daily interaction with others and accelerate personal growth.


Founded around the “tailor-made” concept, 1984 is known for the talent of its skilled craftsmen. The Company offers unique know-how, cutting-edge technologies and craftsmanship to help urban architects and designers bring their exclusive and often ambitious ideas to life. Customization and bespoke attention.

my equilibria

MyEquilibria is the first fitness company to combine design, art and fitness in its equipment. Thanks to technological innovation and quality materials, MyEquilibria aims to inspire people to lead a wellness lifestyle.


Highly focused on design, technology and premium outdoor materials

To meet the growing demand of people who love to live and train outdoors, MyEquilibria has developed an exclusive outdoor gym concept, based on the link between nature and human innovation. As outdoor fitness is becoming one of the most exciting growth areas in the health and fitness markets, we aim to be recognized as the Company that is driving an irreversible change of its rules.

MyEquilibria represents the first company in the world to produce entirely Made-in-Italy outdoor fitness equipment, focused on bodyweight training.

Each training stage has been selected and developed under the close supervision of the world’s most demanding trainers.

The project

The project was launched in 2016 and since then, an increasing number of important hotel chains, top developers, municipalities, sport centres and private residences all around the world, have chosen us as their wellness partner. Stunning MyEquilibria projects can be admired in Miami Beach, Jacksonville, Washington DC, Milan, Rome, Barcelona and Singapore.

In the last few years, our iconic structures have obtained prestigious design awards and nominations such as Red Dot, ADI Design, A Design and Compasso d’oro.

While each installation is a unique work of art, the result is always a different, one-of-a-kind experience guaranteed by the timeless sophistication of design.